Elevating the beach experience
Olaro
Brand Creation
Remit
Develop a retail logo which will form the basis of a strong lifestyle brand. The target audience will be affluent beach residents, city-dwellers who rent beach houses in the summer, hotels, bars and restaurants, with the goal of raising awareness of the range of modern, innovative and natural beach products.
Approach
The logo has been designed to reflect the relaxed, easy-going nature of the product and its intended use. Full-cap characters are used to create forms that echo the rolling scenery of sand dunes and the sea, while generous white space helps convey an open, friendly feel. The initial letter ‘O’ is further developed to feature gentle curves that subtly hint at the landscapes where the products will be used.